1st lesson free
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Soum
- Rate 10€
- Response 2h
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Students1
Number of students Soum has accompanied since arriving at Superprof
Number of students Soum has accompanied since arriving at Superprof
10€/h
Contact
1st lesson free
- Google Analytics
- Growth hacking
Learn GA4 and Google Tag Manager – Track campaign data, set up events & unlock reporting insights (Beginner Friendly)
- Google Analytics
- Growth hacking
Lesson location
About Soum
Hi, I’m Soum — a Digital Marketing professional with over 10 years of experience in the corporate and a strong passion for training.
I’ve been training since 2019 and trained over 1,000 students through live sessions, workshops, classroom trainings, and mentorship programs. My training expertise spans across the MarTech, AdTech, AI Automation, RevOps, Performance Campaigns, Google Ads, Canva Design and more high-demand Digital Marketing skills.
I am an approachable teacher!
I explain complex concepts in simple, relatable language that you can understand. My sessions will keep you involved through demos, real-life examples and storytelling. I support my learners at their pace, by evaluating their grasping level and adjusting my speed. My goal is to make you feel comfortable and confident in the sessions. So that you can truly master the tools and techniques.
What makes me different?
I come straight from the frontlines — where strategies are crafted and flawless execution is non-negotiable. As a Digital Marketing Manager, I lead a team that reports to me on day-to-day marketing operations. My experience in strategizing and executing corporate-level campaigns for both products and services puts me a step ahead of those who only teach theory.
Let’s make learning fun, relevant, and full of “aha!” moments.
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About the lesson
- Primary School
- Secondary School
- Post-Secondary Education
- +20
levels :
Primary School
Secondary School
Post-Secondary Education
1st year of Sixth Form
2nd year of Sixth Form
BTS
Supérieur
Adult education
Bachelor
Masters
Diplomgrad
Doctorate
Other
GDL
Qualified Lawyer Transfer Scheme
MBA
Kindergarten
Beginner
Intermediate
Advanced
Professionnel
Autres
Kids
- English
All languages in which the lesson is available :
English
This class is designed for marketing students, early-stage freelancers, and junior digital marketers who want to master Google Analytics 4 (GA4) and Google Tag Manager (GTM) from scratch.
If you’ve ever wondered:
- How to track website actions like clicks, form submissions, or pageviews
- How to create funnels, UTMs, and custom reports
- Or how GTM works with GA4 and ad platforms...
Then this course will give you a solid, practical foundation.
Each session is live and hands-on:
- GA4 walkthrough (dashboard, reports, filters)
- Event setup via GTM - UTM creation and testing
- Funnel and user path analysis
- How to use data to improve campaigns
We use demo accounts, live setups, and guided projects to make you comfortable with GA4 + GTM in real-world campaigns.
You’ll Learn:
- Event tracking basics
- GA4 navigation + reports
- Setup via GTM without coding
- Understanding sessions, engagement, and conversions
- Custom dimensions & metrics
- Connecting GA4 with Google Ads & Facebook Ads
Best For:
- Marketing students
- Freelancers
- Interns / Early digital marketers
- Business owners who want visibility on user actions
No prior knowledge required.
If you know what a campaign or website is — you’re good to go!
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Rates
Rate
- 10€
Pack rates
- 5 h: 48€
- 10 h: 96€
online
- 10€/h
free lessons
This first lesson offered with Soum will allow you to get to know each other and clearly specify your needs for your next lessons.
- 1hr
Details
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Soum's Video
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